The Sephora Beauty Insider Sale

Sephora Beauty Insider Sale Event Tips + Deals

Today begins the big Sephora Beauty Insider sale. I’ll be honest, I didn’t become a Sephora shopper until more recently. I started to get more into makeup and ended up falling in love with FENTY Beauty which is exclusively available at Sephora. This has resulted in a few more shopping trips to this beauty megastore. I’m a new INSIDER so I don’t have ROUGE status just yet with them. But if you do, today’s the day to start shopping!

How To Shop The Sephora VIB Sale

The Sephora VIB sale is an exclusive sale for insiders. To become an insider, all you have to do is sign up for a FREE account here. It’s basically no different than a rewards card at other stores. It’s free, and the more you shop, the more benefits and points you get. More points mean more items you can shop with your points too. Plus, all members get birthday goodies, who doesn’t love that? That’s how I ended up discovering the BEST liquid eyeliner, this Kat Von D Tattoo liner.

The sale goes on for two weeks. For the full two weeks, VIB Rouge members get 20% off. Then VIB members get their 15% off during a specific time range, and Beauty Insiders get 10% off during their date range. All dates are laid out below.

What Are The Sephora Beauty Insider Program Levels?

There are three tiers to the Beauty Insider Program. Beauty Insider, VIB and VIB Rouge. I’ll break each of them down below!

Beauty Insider

  • This is the basic membership level that everyone gets as soon as they sign up. No minimum spend required!
  • Start accumulating points to get to your next tier with more benefits, VIB.
  • Receive 1 point for every $1 spent.


  • A minimum $350 annual spend will get you to this next tier, VIB.
  • Receive 1.25 points for every $1 spent. Get to those rewards faster!

VIB Rouge

  • A minimum of $1,000 annual spend to maintain VIB Rouge staus
  • Receive 1.5 points for every $1 spent.
  • Free standard shipping
  • Redeem points for full-size products or $100 gift certificate

What Are The Sephora VIB Sale Dates

This year’s 2020 Spring Sale Event dates are below for each tier.

VIB Rouge

4/17 – 5/1

20% off


4/21 – 4/29

15% off

Beauty Insider

4/23 – 4/27

10% off


When shopping the sale, it’s clearly beneficial to be a VIB Rouge member. you get first dibs and a larger discount. Plus, more points per dollar so you can get to those rewards even faster. There are a few exclusions to the sale which can vary year after year.

Now to get into the good stuff, here’s what I’m shopping and can recommend from Sephora. Personal favorites I’m loving and stocking up on during this sale.

Jessica’s 2020 Sephora Spring Sale Picks

Hair Care

A few of my favorite hair care brands are part of this sale like LivingProof and Playa. Playa is new to me and I’m so far loving it! If you’re looking for hair tools, now is a great time to invest in a great blowdryer or curling iron. I swear by my GHD curling irons to get my everyday beach waves.

Shop Hair →


Obviously we love Sephora for the makeup! There are a few brands that got me into Sephora specifically like FENTY and Natasha Denona. Plus clean beauty makeup brand ILIA. I just tried a few of their products recently and am loving it. Sharing my go to products below.

Shop Makeup →

Prime & Set

I’m still working on finishing up my big primer post. As someone who’s super oily, I rely heavily on a good primer to keep my makeup on my face all day. I’m currently loving this one from Hourglass, this one from Smashbox and this one from Fenty. They’re all three doing a great job of keeping my makeup where it belongs!

Shop Primers & Setting Powders →

Sun Protection

If we ever get to leave our houses anytime soon, I am ALL about the SPF. One of my favorite brands, SuperGoop, is part of this big sale. I use this Unseen Sunscreen and always have this Invincible Setting Powder for when I’m on the go in the summer. It’s great to brush over your makeup (or even on your hair part) so you don’t get burnt! This is ALWAYS in my travel bag too.

Shop Sun Care →


One of my FAVORITE brands that are exclusively at Sephora is skinfix. I was introduced to this brand last year. I love the story behind their brand and the quality and rigorous testing they do for quality and efficacy. The 911 Ointment has saved my hands thanks to washing them 100 times a day for 20 seconds.

Another favorite purchase is the Isle of Paradise tanning drops. I LOVE them for a quick tan that’s non-toxic and easy to use.

Shop Skin →

Photos by Hannah Lozano

Jessica is an Atlanta life and style blogger. Aiming to bring practical tips to your every day life. Tips that you can easily tackle and make your life feel just a tad more 'put-together'.

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  1. 4.17.20
    Lisa Autumn said:

    Oh I really need to do some beauty shopping soon x

    Lisa |