IT Cosmetics Brow Power Review + Tutorial

how to fill in your eyebrows with the it cosmetics brow power universal brow pencil

I’ll never forget the moment I had my eyebrows properly filled in. I was getting my makeup done for a Mary Kay event in Dallas and I was floored when I saw what a difference it made. As someone with dark eyebrows that are fairly full, I never really thought I needed to still do something to them. But it really does make such a difference in completing your look. Whether I do a full face of makeup or not, my face doesn’t feel complete without it.

it cosmetics brow power pencil review

IT Cosmetics Brow Power Universal Eyebrow Pencil Review

The one product I’ve sworn by for years (and has actually lasted me years too) is my IT Cosmetics Brow Power pencil. It is hands down the best pencil, easiest to use and stays put. It comes in several colors, but the universal taupe works for just about everyone. It’s also one of the few beauty products I truly swear by and wouldn’t dare leave the house without (especially with a full face of makeup!).

Shop the IT Cosmetics Brow Power Universal Eyebrow Pencil →

it cosmetics brow pencil review
how to fill in your eyebrows the right way

How To Use The IT Cosmetics Brow Power Universal Eyebrow Pencil

Using this pencil is super easy. I’ve found the pencil is the ideal thickness for creating the perfect brow with ease. I have found other pencils to be too thin and making it more challenging to do this process more easily and quickly. I think the thinner pencils are for people who are more advanced with the eyebrow filling in. The above photos are my eyebrows with absolutely nothing. Let me show you how I use this pencil.

TIP: If you’re unsure of where you should fill in your eyebrows, from where they should start, end and where the arch should be, this is a great tutorial.

should you brush your eyebrows

Step One – Brush Your Brows

Before you do your brows, you’ll want to make sure you brush them out. This alone makes a difference for my longer brows (I have to trim mine often!). The IT Cosmetics Brow Power has a spoolie on one end making this easy to do. Brush in the direction the hair grows and trim if you need to.

jessica camerata shows you how to use the it cosmetics brow power pencil

Step Two – Fill In Your Brows

I like to start at the inner most part of my brows and try to bring them out so it lines up with my nose. So if you were to hold the pencil vertically against my nose, you’ll want to try to fill into that spot. I do vertical strokes to gently fill these in. You can build up the color and pigment here as much or as little as you like.

how to use the it cosmetics brow power pencil

I then like to move towards the top of my arch. I prefer to avoid the bottom part of my eybrow. You never want to narrow the space between your brow and eyeball. So I just clean up the top part to give it a more profound angle.

jessica camerata shares her tutorial for filling in her eyebrows
before and after of filling in your eyebrows, eyebrow tutorial
before & after

Here you can easily see the before and after. The brow on the left has been filled in with the IT Cosmetics Brow Power Universal Eyebrow Pencil and the brow on the right is my au natural brow. My brow feels more filled in and a bit more shapely. After filling in my second eyebrow, you can see the fully filled in brows below. What a difference this makes, right?

Photos by Hannah Lozano

Jessica is an Atlanta life and style blogger. Aiming to bring practical tips to your every day life. Tips that you can easily tackle and make your life feel just a tad more 'put-together'.

Leave a Comment


  1. 8.18.20
    Karly said:

    Filling in my brows is pretty much the only makeup I do these days! I’ve had a sample of this brow pencil for a while, and now I’m so excited to try it.


    • 8.18.20
      Jessica said:

      Oh yay let me know how you like it!