The first thing I learned I had to have once I started a blog was a media kit. I’ll never forget when BB Dakota, the first major brand I ever worked with, asked me for one. I reached out to them to see if they’d be interested in sending an item for me to wear. Not even thinking twice, they asked for a media kit and I scrambled! I had no idea what it was, where to make one or what the heck to put on it. Finally, I learned. And now it’s something I have on hand at ALL times. I send it out nearly every day to brands and update it regularly.
What Is A Media Kit
Your media kit is a quick snapshot of your brand, your site and your capabilities. It’s a quick answer to any question or inquiry a brand might have. It’s a representation of what your blog is about, what your blog has done and what you’re willing to do as a blogger. It also tells brands what sort of readership you have and influence.
A great media kit covers all the bases. A little backstory on who you are, what your blog is about and a touch of personality that they can expect. Mine mentions Pork, how I ended up in Atlanta as well as my new venture, The Blog Societies. This way brands get to know you a little better past your “About” page (which I stress the importance of this here).
Next you want to talk numbers. From unique visitors to social media stats. You want brands to see what sort of influence you have across all platforms. So sit down, dig into your Google Analytics and start getting these must have numbers in your media kit
Your Media Kit Checklist
bioabout you and your blog
- A great headshot
- Where you’re located
- Your numbers: Unique Visitors, Pageviews, Visits
- Social Media Stats
- Past Partnerships – brag a little and include a link to each one so they can see your work
- Options on how to work together – blog posts, Instagram posts, product placement
When creating your media kit, it is important to use accurate data in your kit. Be sure to use your Google Analytics to ensure accuracy. Also, update your kit often so that your numbers match your social media sites. You should also make sure your images are up to date and reflecting your best work.
A media kit does not have to be lengthy or difficult to create. It should be branded with your blog and personality and simply give the details that brands are looking for in a quick page (or two). Additional documents you can make if you’re feeling ambitious, are an advertising rate sheet and branded invoices. You can also find all of these on The Blog Societies’ Library for members!
An advertising rate sheet can just be a one-sheeter for basic advertising rates on your blog with a few terms and conditions. Make sure to have a snapshot of your numbers on this page to make it easy for your potential advertisers to decide. Be sure to also create branded invoices (I use Waveapps.com for this). It really makes you look professional and that you mean business. Literally, because you just made an invoice, duh.