How I Grew My Pinterest Following in One Month

How to grow your pinterest following, blogging tips - @mystylevita

This sounds like a gimmick right? I promise you it isn’t. I’ve been on Pinterest for at least 5 years strong as it was one of my first social platforms as a blogger. I love that it’s a social platform where things just get better with age and you never have to really unfollow annoying people (unless you started a maternity/baby board then I usually unfollow, sorry but it throws off my feed!). On February 27th I was going through old pins and deleting ugly ones that weren’t being repinned (something you should be doing!). Somehow I managed to not pay much attention and I ended up deleting my entire My Style Vita board. This board had EVERY image from my blog on it in the last 5 years. I almost cried, I was so panicked. At first, I thought I’d lose HUNDREDS if not thousands of followers (tip, don’t EVER delete a board) but I thankfully only lost a handful. I went down from 6672 to 6622. I’ll never forget that number. Right then and there I decided to finally do some research and see what I can do to increase my followers and make Pinterest really work for me. After reading lots of articles and testing out some things, I’ve found 5 ways to boost your Pinterest followers and traffic. After one solid month of doing all of the below, I went from 6,622, to 7,698 followers and also grew my average daily impressions by 40%. Here’s how I did it.

1.Update Your Profile & Board Descriptions

This may seem odd as you think your profile is good the way it is, right? You have your name, a little blurb, you’re good! Wrong. When people search for fashion blogs, outfits, DIY or whatever it is they are looking for, your profile plays a huge role in what shows up. If your profile doesn’t have the words associated with your content in it, you’re missing valuable exposure. For example, I’m a fashion and lifestyle blogger and I want people who search for those things to find me. So I changed my Profile Username from My Style Vita to My Style Vita / Fashion and Lifestyle Blog. This way when people search fashion, or fashion blog, they are more likely to find me.

Now what about your profile description? This should be 2-3 sentences that get to the point, that entice the Pinner to follow you. It should also include buzz words that are relevant to your content. I make sure the words, decor, recipe, fashion, outfits and style are all in my profile description.

URL. Is your link on your profile? Make sure it is and make sure it’s correct and links through to your site.

Your profile photo should also be up to date, on brand and match the rest of your platforms. I have some information about updating your profile pages here.

Just like your profile, boards are a great way that people may discover your content. If you have a recipe board, be sure to write in the description all relevant terms for that board. Below is an example of a few of my boards.

Get In My Belly – this is my main food/recipe board

Description: Recipes To Try / Recipes / Food / Things To Cook / Dessert Ideas / Dinner Ideas

Mane Attraction – all things hair related

Description: Hair Ideas / Hair Tutorials / Short Hair Ideas / Hairstyles / Braids / Fishtail / Updos

My descriptions include lots of great search terms that people may be used to find ideas. Be sure to classify your board correctly as well.

2 . Pin Constantly

There’s no secret to this one. Constantly pinning means you’re constantly creating content for followers and to be discovered. When you pin, be sure it’s still relevant to your brand and that they’re quality pins that people want to re-pin. You’ll be wasting your time if you’re spending all day pinning landscape style photos, images that aren’t quality, and images that aren’t relevant to the boards they’re going on. So the rule of quality over quantity does apply here, but I recommend pinning anywhere from 15-30 pins a day.

Pinning constantly is also SUPER time consuming. I use two services to handle this so that I’m not a slave to my Pinterest boards and can get other things done throughout the day.

Tailwind – Pinning constantly is hard, but using Tailwind isn’t! I love using this tool to pin all my brand new content as well as my old stuff. It’s a monthly service you pay for which you can get $15 off by clicking here.

This tool is great for many reasons, but pinning non stop is what I love it for. You simply install a bookmarklet and you can then pin from your own site and other sites as well. When you click the bookmarklet, it populates all images that can be pinned as well as the description. You can then select whatever boards you want it to go to. I sometimes want one image to go to several boards depending on what I’m pinning which makes this super fast. I also like to schedule them out so new content goes live instantly, and then the other boards go out a few days later to not bombard my Pinterest followers.

3. Join Group Boards

I’ve been fortunate enough to be invited to some big brand boards that have really helped increase my traffic and followers. It’s important to join ones that make sense for you and your content. Be mindful when joining group boards as you want to find ones that have a decent following so that it’s worth your time. You can also use Tailwind to pin specific pins to their SmartLoop which will pin specific images to specific boards on a loop.  This is great for when you’re a part of a group board and you can only pin X amount of times in a day because you can set a schedule for it.

4.. Great Pin Descriptions

Your descriptions in your pins are crucial to growing your following and becoming discoverable. I have a few tips that I do every single time I pin my images that have helped to increase visibility.

First and foremost, your description should be relative. It’s best to make sure your descriptions match your photos or else people won’t repin, and if they do, it won’t be as effective.

Second, include strong searchable terms. Are you pinning an outfit? Be sure to include the words, fashion, outfit ideas, fashion blog, etc. Just like you create descriptive permalink and alt text to your images in your blog posts, you should be adding these buzz words to your pins as well.

Third, always include your blog name and your handle. At the very least, all my pins include @mystylevita on them that way if someone pins, and repins and so on, my Pinterest handle is clickable and easily accessible to the original source.  Most people rarely change the description of the pin, so having your handle in there is super beneficial to increasing followers. If you can also add in your full blog name as well, that helps too. The more you can include in this section that relates back to the image is crucial.

5. Clean Up Your Boards & Pins

There are several things you may have on your boards that can be inhibiting your growth. First look at the boards you have. Are they relevant to your brand and how many do you have? Delete any boards that aren’t relevant or relate to your content. Pins are also important to review. From pins that don’t have great descriptions, don’t link to the right page or aren’t vertical, the list goes on. I like to clean up my boards and pins in a few ways.

Remove Poor Performing Pins – Having most of your pins on your boards be ones that are re-pinned, tells Pinterest your content is top notch.  To remove poor performing pins I use Tailwind to see which ones aren’t doing well and delete them from Pinterest.

A few other things to consider. Make sure you’re a verified user if you’re a business. This helps to pull your logo from your site, your meta description and so on. I also recommend deleting old underperforming pins. Don’t panic, if no one has repinned that pin from 2 years ago, it won’t affect your traffic. What you should be doing is telling Pinterest that people love your content and all of it is always being repinned. It will only know this if you begin to delete pins that don’t perform. So make it a goal to have a majority of your pins should have repins on then.

Be sure to follow me on Pinterest! And if you’re on Pinterest, leave your handle in the comments below. I’d love to follow along!

Jessica is an Atlanta life and style blogger. Aiming to bring practical tips to your every day life. Tips that you can easily tackle and make your life feel just a tad more 'put-together'.


My Style Vita partners with affiliate platforms where commission may be earned based on clicks and or purchases. From time to time, MSV receives gifted items to review for consideration and when featured, products will initially be marked as c/o. Read our full privacy policy here.

Leave a Comment


  1. 4.19.16

    These are some great tips! I find it really hard to get into using Pinterest but next time I have some spare time I’m going to give some of these a go!

  2. 4.19.16

    These are such great tips! I definitely need to up my Pinterest game for sure 🙂

    the way to my Hart

  3. 4.19.16
    Alyssa said:

    Will be sure to execute these awesome tips, thanks! 🙂

    Check us out:

  4. 4.19.16

    You know I love all these tips!

    Cathy, your Poor Little It Girl

  5. 4.19.16
    Aracely said:

    Great tips! Thanks for sharing!

    Pinterest handle: @genofstyle

  6. 4.19.16
    Dominique said:

    Awesome tips, thanks so much!!!

  7. 4.19.16
    Sarah Blodgett said:

    Great tips! I’ve been trying to spend more time on Pinterest! I’m definitely Pinning this for reference!

  8. 4.19.16

    Um, love!! I need to up my Pinterest game big time.

    Xx Taylor

  9. 4.19.16
    JAMIE said:

    Thanks for sharing, these sound like great tips! I always love your blogging related posts. My handle is @treatstrends if you want to check it out 🙂 I now want to do some updating though haha


    • 4.20.16
      Jessica said:

      Thanks so much! If you have any other questions you want to see answered, let me know! Always in need of more ideas!

  10. 4.19.16
    Nikki said:

    Great tips, just followed you ; )

  11. 4.20.16
    Teodor said:

    I love posts jam-packed with information!

  12. 4.22.16

    This was really helpful and I have a little work to do on my pinterest page now… @jaimelopez

    – Jaime

  13. 4.22.16
    Ingrid said:

    Super helpful for us Pinterest newbies!

  14. 4.26.16
    Gina said:

    Thank you for the great tips

    • 4.26.16
      Jessica said:

      I hope they help!

  15. 4.28.16

    This really helped! I’ve been so tempted to try Board Booster lately; I’m just a little intimidated to set it up. You might have pushed me over the edge there:) Ahalogy sounds great too! I’m @greenemilye on pinterest.
    Thanks for the tips!!
    Emily Green

  16. 5.6.16
    Erica said:

    I love Pinterest but find myself not spending as much time as I’d like when other areas get busy. I love these tips and was happy to see I’m already following you on Pinterest (I’m at ericakartak). I will be working to put them into place soon. A quick question – have you used Tailwind? Do you know how it differs from BoardBooster? Thanks again for the great tips!

    • 5.6.16
      Jessica said:

      I believe the two are very similar but have mostly only heard others using BoardBooster. Let me know how you like tailwind!

  17. 5.10.16
    pete said:

    I love Fawour .com it’s great to team up and grow with infuencers 🙂

    • 5.11.16
      Jessica said:

      Haven’t heard of it. Will definitely check it out.

  18. 6.2.16

    Hi! I love this post! Soooo educational 🙂

    @Fortuitousfoodi //

    • 6.5.16
      Jessica said:

      Glad you liked it!!

  19. 6.4.16
    Felicia said:

    These are amazing tips to help me grow my following on Pinterest and hopefully increase the traffic on my site! Great post! @thefeliciarenee

    • 6.5.16
      Jessica said:

      So glad you liked it!

  20. 7.4.16
    Ellen said:

    Thanks for these awesome tips! I just implemented some of them, and I’m going to share the link on my own blog later this week for those interested. Thanks again!

    Ellen | A Pop of Pink

  21. 9.1.16
    Caitlin said:

    This was BEYOND HELPFUL! Thank you thank you. I’m going to implement these strategies right way – & follow you of course!



    • 9.1.16
      Jessica said:

      So glad this is helpful!

  22. 10.13.16

    Excellent tips – clear examples and helpful tools – I gotta get with it
    Thanks –

  23. 5.16.17
    Claira said:

    These steps are so straightforward and practical! I don’t think I ever would have thought to update my profile or board descriptions. Thanks so much for sharing!

  24. 9.15.17
    Julia said:

    This was an awesome guide! usually i’ll get pretty confused when people make pinterest tips posts because they can get kind of complex but i loved how you layed everything out here. bookmarking this post so i can work on improving my pinterest in the next few days 🙂

    Julia // The Sunday Mode

  25. 12.6.17
    Juliette said:

    Thank you so much!

  26. 1.5.18

    Fantastic!!! I’m taking notes to implement these tips in the new year!

  27. 4.6.18
    Elsie said:

    JEssica! Thank you so much for this thorough post. I’ve already made some changes to my pinterest. I’ve always wondered how many pins to schedule a day. I thought 10 was enough, yikes! Thanks for giving actual numbers and not being vague in your tips. I appreciate all of the information you provided!

    Elsie |

    • 4.6.18
      Jessica said:

      So glad it helps! I actually recently reduced my pins to about 20 a day and see that it’s just as good.

  28. 4.7.18
    Elsie said:

    Thanks so much for this informative post! I followed you on Pinterest, and am taking YOUR advice!

    Elsie | |