Why I Switched To Flodesk + 3 Ways To Master Your Newsletter

best newsletter for bloggers and creatives

One of the things we hear as bloggers or creatives all the time is, own your newsletter list! It’s the only thing you own outside of your website so you should invest in it. Instagram, Pinterest, while they’re all great and wonderful to support my blogging business, I don’t own that platform. That social media channel isn’t mine I can control and it can change on a dime.

For years, I was using Mailchimp as everyone else in the industry usually did. It was really the only option. If you’ve never used Mailchimp, you’ve at least probably heard of it. And let me tell you first hand experience, it sucks. Period. It’s not user friendly, they changed their interface yearly if not more and it just was ugly. As creatives, we want pretty things! Not ugly!

Because the newsletters weren’t great, I rarely spent any time on them. I didn’t have a pop up, I didn’t think to do a fun freebie for readers, and before I knew it, I was 7 years into blogging with very few subscribers. Not a good position to be in as the social media world evolves. 

Email converts on average 6x more than social media

Email marketing has a larger conversion rate for sales and open rate (which means more eyes on the content you want them to see) than social media. But you have to BUILD a list for that to even work. So how do you do that? A good start is with pretty emails from Flodesk. Combined with a solid opt-in freebie that entices readers to provide you their email, you’re on your way to growing that list. This is how I upped my newsletter game and why I switched from Mailchimp to Flodesk.

flodesk newsletter review

Mailchimp vs Flodesk

There are SO many reasons why I switched from Mailchimp to Flodesk. After years of hating my newsletters, not growing and just throwing money down the drain, it was time for a switch. And I’m so glad I discovered Flodesk. Here’s the shortlist as to why I started using Flodesk and why you should too.

Flodesk Is More Affordable

At only $40 a month for unlimited subscribers, this is much more affordable than Mailchimp. Plus, since Flodesk is brand new, they’re offering 50% off your monthly subscription, FOREVER. That’s right. So for only $19/month, you get unlimited lists, unlimited forms, unlimited emails. Mailchimp would charge you anytime you increased your subscribers, even if they were UNSUBSCRIBED. How is that even a thing?!

Plus, if you’re not sure about Flodesk, there’s a free 30 day trial you can try. Still click the link below to ensure you get 50% off if you decide to sign up!

Flodesk Is More User Friendly

The biggest change from Mailchimp to Flodesk right off the bat is how much easier it is to use. From start to finish of creating a newsletter or workflow (that’s like a welcome series email) is super simple and straight forward.

The templates they provide are drag and drop so you can easily customize your newsletter to suit your message and branding. Mailchimp had hideous super simple templates that were nearly impossible to customize without the help of someone who understood HTML. Flodesk’s templates are easy to use drag and drop to create beautiful on brand emails quickly.

Supporting Small Women Owned Businesses

Always love when something I support just so happens to also be a small women-owned business. The founders of Flodesk, Martha Bitar and Rebecca Shostak, are the geniuses behind this brand. Martha is someone I met a few years ago and was always inspired by her passion and it’s no surprise her passion and entrepreneurship is behind this emerging business. And Rebecca, who I recently met virtually through signing up for Flodesk, is so damn creative it blows my mind. She was the mastermind behind my custom template that they made for Flodesk for fellow creatives to use and it makes me smile every time I see it.

3 Tips For A Successful Newsletter

Switching to Flodesk won’t magically have you growing your newsletter and building a subscriber list overnight. There are things you will need to do to provide value to your readers in order to gain their trust in popping into their inbox. Which actually WILL help you grow your list overnight actually. But it does take a little work. Here are 3 tips for growing your newsletter with Flodesk, or really any program!

1. Provide A Valuable Opt-In Freebie

Getting access to popping into someone’s inbox these days is a real challenge. People are not as likely to just hand out their emails just because you have a pop up that says “stay in the know”. You have to provide VALUE in exchange for that email. And to do that I always recommend an opt-in freebie. Depending on your content and/or the services you offer, will determine what kind of freebie you end up offering. Flodesk makes creating a pop-up, and the workflow you’ll coordinate to deliver that freebie, a breeze!

For me as a style blogger, I currently offer a spring capsule guide for readers. I also created specific ones for super popular posts that I have like my hair tutorials. New readers are landing on my blog thanks to these posts and I want to try to capture them as best as I can to turn them into more dedicated readers. So for those posts, I offer a braid guide opt-in freebie. Same for some popular travel posts, a carry-on checklist. And for my super popular Charleston guide, an Instagram guide to Charleston.

2. Create A Welcome Sequence

A welcome sequence is a series of emails that you send when someone signs up for your offer. These typically get a much higher open-rate since subscribers are expecting those emails. So be sure to maximize you content in these. Introduce yourself, give them the freebie in their email right away, and follow up soon after with more value. Flodesk makes creating a welcome sequence insanely easy and effortless.

An example of what I do for mine is to deliver the freebie in the first email, in the second email, I offer additional tips that are relevant to the freebie. This is a way to show them that I offer even more content I know they may like. And then lastly, a more general email about other things they may enjoy to show them more about my brand.

3. Create Exclusive Content

The thing I was doing wrong for YEARS in my newsletters was sending my subscribers content that was already on my blog. It would be reminders of what they missed, or an RSS feed email of my latest blog posts. Nothing personal and definitely nothing exclusive. Why would anyone open this if they were already on the blog? If you want people to not only open your email, but also stay subscribed, you need to provide value and exclusive content.

A few things I try to share every so often is a favorite product and how I’m using it. Or a sale I’m loving and the 2 or 3 pieces I’m shopping. A few other ideas could be never before shared recipes, outfits or even just a personal note from you to the subscriber to keep things personal.

Those are my go to tips for newsletters and I hope these help as you build your subscriber list! Be sure to check out Flodesk and get your 50% off your subscription today.

Photos by Hannah Lozano

Jessica is an Atlanta life and style blogger. Aiming to bring practical tips to your every day life. Tips that you can easily tackle and make your life feel just a tad more 'put-together'.

Leave a Comment


  1. 5.19.20

    I totally need to check out flodesk!! Your newsletter is seriously gorgeous!! And all about making life a little easier haha!

    • 5.19.20
      Jessica said:

      They’re SO easy to use and they come already that pretty! Highly recommend, hope you check it out.

  2. 5.19.20
    Lee said:

    These are SUCH great tips! I’ve been been meaning to freshen up my newsletter (I still use mailchimp) and flodesk sounds SO amazing.

    • 5.19.20
      Jessica said:

      I’m so glad I ditched Mailchimp. It was a waste of money and time. Highly recommend switching!

  3. 5.19.20
    Mollie said:

    I’ve never head of Flodesk, but I do use Mailchimp and agree it’s the worst!! Why is it SO confusing to use?! I’ll definitely be looking into switching – thank you so much for sharing all of this info!

    xx Mollie

    • 5.19.20
      Jessica said:

      I would curse Mailchimp more often than I can count! It was AWFUL. I seriously don’t understand how they’re still functioning. Flodesk is SUPER easy and simple to use. And just plain beautiful!

  4. 5.19.20

    I have not heard of of flodesk! I am definitely intrigued now and I’m looking into them, thanks!

    • 5.19.20
      Jessica said:

      Total game changer and also SO easy to use!

  5. 5.19.20

    These are great tips for newsletter help, thank you!! Definitely going to use these tips! Xx.

  6. 5.20.20

    This is super helpful my dear! I just sent this to my social media manager because we need a welcome email and a freebie of some kind!

  7. 5.20.20

    Such valuable info! Admittedly I don’t have an email list for my followers but this is something to consider, Thanks for sharing! xoxo, Sarah

    • 5.20.20
      Jessica said:

      Oh I highly recommend it! It’s a great way to connect with your readers too and offer even more value.

  8. 5.20.20
    Stephanie said:

    Did you find that it was easy to transfer your current subscribers from one platform to the other? I currently have Mailchimp, and I’ve navigated it alright for the past couple of years, but I do believe it is stunting my subscriber growth, and I’d love to move over to Flodesk as soon as I can.

    • 5.20.20
      Jessica said:

      Yes super easy. Flodesk has tons of great tutorials and videos as well as a Facebook group for more support

  9. 5.20.20

    I hadn’t heard of Flodesk until now and now I am intrigued. I also have not worked on starting a Newsletter out of laziness. *hangs her head in shame!*

    ❥ tanvii.com

    • 5.20.20
      Jessica said:

      Haha it’s okay we all have been there! Flodesk is a great place to start!

  10. 5.20.20

    I have been using Flodesk for almost a month and absolutely love it. I love how pretty the designs are.

    • 5.20.20
      Jessica said:

      Same! I need to spruce up my workflows I haven’t updated them since I first started using it and so much has been added

  11. 5.21.20
    Ophelia said:

    Your emails look gorgeous and I love all the tips you have provided here. Looks like Flodesk is the way to go!