This sounds like a gimmick right? I promise you it isn’t. I’ve been on Pinterest for at least 5 years strong as it was one of my first social platforms as a blogger. I love that it’s a social platform where things just get better with age and you never have to really unfollow annoying people (unless you started a maternity/baby board then I usually unfollow, sorry but it throws off my feed!). On February 27th I was going through old pins and deleting ugly ones that weren’t being repinned (something you should be doing!). Somehow I managed to not pay much attention and I ended up deleting my entire My Style Vita board. This board had EVERY image from my blog on it in the last 5 years. I almost cried, I was so panicked. At first, I thought I’d lose HUNDREDS if not thousands of followers (tip, don’t EVER delete a board) but I thankfully only lost a handful. I went down from 6672 to 6622. I’ll never forget that number. Right then and there I decided to finally do some research and see what I can do to increase my followers and make Pinterest really work for me. After reading lots of articles and testing out some things, I’ve found 5 ways to boost your Pinterest followers and traffic. After one solid month of doing all of the below, I went from 6,622, to 7,698 followers and also grew my average daily impressions by 40%. Here’s how I did it.
1.Update Your Profile & Board Descriptions
This may seem odd as you think your profile is good the way it is, right? You have your name, a little blurb, you’re good! Wrong. When people search for fashion blogs, outfits, DIY or whatever it is they are looking for, your profile plays a huge role in what shows up. If your profile doesn’t have the words associated with your content in it, you’re missing valuable exposure. For example, I’m a fashion and lifestyle blogger and I want people who search for those things to find me. So I changed my Profile Username from My Style Vita to My Style Vita / Fashion and Lifestyle Blog. This way when people search fashion, or fashion blog, they are more likely to find me.
Now what about your profile description? This should be 2-3 sentences that get to the point, that entice the Pinner to follow you. It should also include buzz words that are relevant to your content. I make sure the words, decor, recipe, fashion, outfits and style are all in my profile description.
URL. Is your link on your profile? Make sure it is and make sure it’s correct and links through to your site.
Your profile photo should also be up to date, on brand and match the rest of your platforms. I have some information about updating your profile pages here.
Just like your profile, boards are a great way that people may discover your content. If you have a recipe board, be sure to write in the description all relevant terms for that board. Below is an example of a few of my boards.
Get In My Belly – this is my main food/recipe board
Description: Recipes To Try / Recipes / Food / Things To Cook / Dessert Ideas / Dinner Ideas
Mane Attraction – all things hair related
Description: Hair Ideas / Hair Tutorials / Short Hair Ideas / Hairstyles / Braids / Fishtail / Updos
My descriptions include lots of great search terms that people may be using to find ideas. Be sure to classify your board correctly as well.
2 . Pin Constantly
There’s no secret to this one. Constantly pinning means you’re constantly creating content for followers and to be discovered. When you pin, be sure it’s still relevant to your brand and that they’re quality pins that people want to re-pin. You’ll be wasting your time if you’re spending all day pinning landscape style photos, images that aren’t quality, and images that aren’t relevant to the boards they’re going on. So the rule of quality over quantity does apply here, but I recommend pinning anywhere from 15-30 pins a day.
Pinning constantly is also SUPER time consuming. I use two services to handle this so that I’m not a slave to my Pinterest boards and can get other things done throughout the day.
Board Booster – This has been LIFE CHANGING. I spend $10 a month to have BoardBooster loop pins on some of my best boards (think your blog board and any other boards that you tend to post your own content to) as well as helping to pin certain images to certain group boards. Their service is top notch and is one of the main reasons I’ve seen an increase in followers. Great pinning, constantly, is key. This service allows me to pin roughly up to 50 pins a day. To sign up with them (they offer a free trial) click here!
Tailwind – Pinning constantly is hard, but using Tailwind isn’t! I love using this tool to pin all my brand new content as well as my old stuff. It’s a monthly service you pay for which you can get $15 off by clicking here. This tool is great for many reasons, but pinning non stop is what I love it for. You simply install a bookmarklet and you can then pin from your own site and other sites as well. When you click the bookmarklet, it populates all images that can be pinned as well as the description. You can then select whatever boards you want it to go to. I sometimes want one image to go to several boards depending on what I’m pinning which makes this super fast. I also like to schedule them out so new content goes live instantly, and then the other boards go out a few days later to not bombard my Pinterest followers.
3. Join Group Boards
I’ve been fortunate enough to be invited to some big brand boards that have really helped increase my traffic and followers. It’s important to join ones that make sense for you and your content. Be mindful when joining group boards as you want to find ones that have a decent following so that it’s worth your time. You can also use BoardBooster to pin specific pins (you’ll create a secret board for this to pull from) to your designated group board. This is something I use specifically for one brand group board I’m on. They require me to pin 5 images from my site (or any really) and then 5 from their site as the tradeoff. I don’t have time to pin 5 images a day from my site and 5 images a day from their site every single day. By creating two secret boards (one with their images, and one with my own), BoardBooster then pulls those images to the right boards daily for me. It’s like having an assistant, it’s a huge time saver. You basically set up a recipe for them to follow under “CAMPAIGNS”. You can see how one of my recipes is set up below. Pick your source board (this is the secret board full of the pins I want it to use) and the target board (the group board). Then define the number of pins and time frame to pin.
4.. Great Pin Descriptions
Your descriptions in your pins are crucial to growing your following and becoming discoverable. I have a few tips that I do every single time I pin my images that have helped to increase visibility.
First and foremost, your description should be relative. It’s best to make sure your descriptions match your photos or else people won’t repin, and if they do, it won’t be as effective.
Second, include strong searchable terms. Are you pinning an outfit? Be sure to include the words, fashion, outfit ideas, fashion blog, etc. Just like you create descriptive permalink and alt text to your images in your blog posts, you should be adding these buzz words to your pins as well.
Third, always include your blog name and your handle. At the very least, all my pins include @mystylevita on them that way if someone pins, and repins and so on, my Pinterest handle is clickable and easily accessible to the original source. Most people rarely change the description of the pin, so having your handle in there is super beneficial to increasing followers. If you can also add in your full blog name as well, that helps too. The more you can include in this section that relates back to the image is crucial.
5. Clean Up Your Boards & Pins
There are several things you may have on your boards that can be inhibiting your growth. First look at the boards you have. Are they relevant to your brand and how many do you have? Delete any boards that aren’t relevant or relate to your content. Pins are also important to review. From pins that don’t have great descriptions, don’t link to the right page or aren’t vertical, the list goes on. I like to clean up my boards and pins in a few ways.
Remove Poor Performing Pins – Having most of your pins on your boards be ones that are re-pinned, tells Pinterest your content is top notch. To remove poor performing pinsI use BoardBooster to do this by simply clicking on “Pin Mover” under Maintenance Tools. I then select the boards I want it to “clean up” if you will. Then select find pins with a direct pin rate of less than X. I usually switch this up depending on the boards I’m cleaning. But around 3 should be good. Then move these pins to a board you’ll delete. I just create a board called DELETE and then delete it once its done. See below for a screenshot.
Delete Duplicate Pins – You can use the same page above to delete your duplicate pins. Just select “delete duplicates” and you can choose to delete ones that are not the most recent, or that have the least amount of repins.
A few other things to consider. Make sure you’re a verified user if you’re a business. This helps to pull your logo from your site, your meta description and so on. I also recommend deleting old underperforming pins. Don’t panic, if no one has repinned that pin from 2 years ago, it won’t effect your traffic. What you should be doing is telling Pinterest that people love your content and all of it is always being repinned. It will only know this if you begin to delete pins that don’t perform. So make it a goal to have a majority of your pins should have repins on then.
Be sure to follow me on Pinterest! And if you’re on Pinterest, leave your handle in the comments below. I’d love to follow along!