My Best Spring Cleaning Tips For Your Blog

Spring Cleaning Tips For Your Blog - #bloggingtips #blogging

Just like my shoes (or coffee drink) things change in the spring time. It’s time for getting rid of the old sweaters you never wore, bringing out the espadrilles and getting ready for a new season. The same goes for your blog and I know this first hand since I haven’t updated my About page in AGES.  This made me realize how important doing a little blog spring cleaning was. Today I’m sharing my tips for cleaning up your site, social platforms and pitches for the new season.

Spring Cleaning Checklist For Your Blog

Your Profile Photo

Head to each of your social platforms and update them with a new photo. Something more recent, brighter and lighter for spring. It’s so easy to forget about this, but it is such a game changer to have this be representative of the season. If someone new comes to your blog and wants to learn about you and all of your social profiles has holiday photos of you and it’s April, people will think you’re not active on your platforms. 

Update Your About Page

I’m 100% guilty of letting this one go for way too long. Your about page is usually the first page a brand will go to to get to know you. Make sure not only the photo is up to date but also adjust any content in that page. My about page was still referring to my outfits as my “Outfit du Jours” something I haven’t referenced in at least two years. Update with great photos, content and any new accomplishments. Check any and all other pages like your contact page, services page etc. You’ll want to make sure you’re creating a consistent voice across all of these.

Social Platforms

You may have updated your profile picture, but did you update your description? Do that, now. Make sure your email is easily available, your description matches your blog tag line and your location is listed!

Adjust Your Pitch

It may be spring, almost summer, for your normal friends, but as a blogger you need to be ahead of the game with your content.  Start changing up your pitch for the season and any upcoming holidays you want to cover. Mother’s Day, Father’s Day and even thinking about pre-fall should be on your mind. Get in front of brands and on their radar so when they’re ready to pitch new line launches for fall you’re on their mind.

Update Your Media Kit

This should really be adjusted every month to include any changes in your following, traffic or press. But if you include photos in your media kit (mine does, insert emoji with hand waving) replace these with some fresh ones! (p.s, how to make a media kit)

Popular Posts

I like to go through some of my more popular posts to make sure everything looks right. I like to review the top ones from the last quarter to make sure affiliate links are working and update any out of stock items or broken links with new product that’s similar. This not only helps you increase your affiliate commission revenue, but it’s better for SEO when your links are working and people are staying on your site.

Pinterest

If you were a blogger last summer, you better be pinning all those great spring and summer posts to generate some traffic. Pinterest is image driven and spring and summer looks are trending right now. So are backyard BBQs, pasta salad recipes and more, but you get the idea. Pin to the season and remember that those images/posts may be from a year ago but they are pin-gold right now. Learn more about mastering Pinterest in my post here.

Re-Connect & Get Back In Touch

It’s easy to get into a routine of following the same people, working with the same brands and so on, but I like to follow some new people every so often to get inspired and hey sometimes they’ll follow you back too! It’s nice to see some fresh faces in your newsfeed to switch things up a bit.

Update

To ensure a smooth running site, make sure all your widgets are updated and working properly. Plus, if you need some new widgets, here are a few of my favorites.

Get Organized 

This relates to just about everything when it comes to spring cleaning, but when it comes to your blog, organize those categories. You can easily organize your posts in bulk on WordPress and this helps to ensure the right posts are showing up at the right time when readers are selecting “outfits” or “recipe”. It’s nice to just do a quick once over on your blog every season. Double check you’ve been tagging things correctly and just browse the archives from the last few months.


 

Leave a Comment

14 Comments

  1. Love this post, I definitely need to do some updated to old posts and such…ugh!

    xoxo
    Cathy, your Poor Little It Girl
    https://poorlittleitgirl.com

    Posted 4.7.15 Reply
  2. Lindsay wrote:

    This is such a great post! I have done a few tweaks but haven’t even thought of half of these! Thanks 🙂

    XoLindsay
    Sugar & Something

    Posted 4.7.15 Reply
  3. Katy wrote:

    Love this!! So helpful 🙂

    xo, Katy
    https://www.thestyleisland.com

    Posted 4.7.15 Reply
  4. Dana wrote:

    Love this post – definitely bookmarking it so I can always keep it in mind!

    Pink Champagne Problems

    Posted 4.7.15 Reply
  5. Kate wrote:

    Definitely some helpful tips! Thanks for posting!

    Kate
    http://www.lamiabellavita.com

    Posted 4.7.15 Reply
  6. carly wrote:

    Great tips! Certainly lots of things I hadn’t thought about like pinning last summer and spring looks from the blog.
    Dresses & Denim

    Posted 4.7.15 Reply
  7. Girl – me too. I needed to update my “About Me”, and didn’t realize it until I started to get a lot of traffic to it and read it. Then I was like “OMG, so embarrassing.”

    Josh – The Kentucky Gent
    https://thekentuckygent.com

    Posted 4.7.15 Reply
  8. Alexandra wrote:

    This is promptly being pinned – all such great things to keep in mind! Especially the profile picture – I’m guilty of holding on to one I love for way too long.

    Warm Regards,
    Alexandra
    http://www.littlewildheart.com

    Posted 4.7.15 Reply
  9. Paige wrote:

    Love this post! It’s full of so many things that I need to be utilizing, and doing right now! … why have I never thought to repin old posts?!

    Paige
    https://thehappyflammily.com

    Posted 4.7.15 Reply
  10. Nina wrote:

    I love your blogger Q & A series! They are so helpful! We get so caught up in making a new post on the blog or putting out a great IG picture that its easy to forget to spruce up the blog essentials.
    xo
    Nina
    http://www.lawoffashionblog.com

    Posted 4.7.15 Reply
  11. nicole wrote:

    Such great tips! xo

    Evolution of Glam

    Posted 4.7.15 Reply
  12. Jamie wrote:

    Thanks for sharing, these are great tips! I really need to update my About Me page. Keep up the blogging tips posts, they’re so helpful 🙂

    Jamie
    https://www.treatsandtrendsblog.com

    Posted 4.8.15 Reply
    • Jessica wrote:

      So glad you find them helpful. If you have a specific question let me know so I can get it answered!

      Posted 4.8.15 Reply
  13. Hi Jess!

    I’m going through checking each of these great tips off my list – and I was wondering.. How do you judge which posts are your popular ones that you go in and triple check?

    Xx Taylor
    http://www.lightscameracatwalk.com

    Posted 4.9.15 Reply

Lately on Instagram @mystylevita

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