5 Ways To Make Money As A Blogger

After the Who What Wear article that recently came out, I think many people were surprised. It came to a shock for many that some of their favorite fashion bloggers are now millionaires and some younger than the reader even is.

When I was a new blogger, I started this whole thing to build a writing portfolio. A writer at heart with a dream to be a journalist, honestly. I quickly learned that I could combine my writing with photographs and still make some sort of living.  I had no clue what was out there, but 3 years in and lots of lessons learned, yes you can make quite a bit of money off of a blog, and let me tell you how.

*This is in general what the majority of your big time bloggers are doing. There are definitely some out there doing it differently, but for the basis of this article, this is pretty spot on and answers the question I get so often “wait you make money off of your blog?”, why yes, yes I do.  And those big timers, are yes, making millions.

How To Make Money As A Blogger - blogging tips

How To Make Money As A Blogger

1. Affiliate Links 

The WWD article was all about the revenue that bloggers are bringing in through rewardStyle. rS is one of the most effective ways to monetize your blog. To get down to the basics, let me explain first what an affiliate link is. All the links you see under any outfit post, on a shop page or with LikeToKnow.it are affiliate links.  For the most part, these are rS or ShopStyle links which means if you click on them, the blogger will NOT make money. You read that right. However, if you go to the site and end up buying something, anything from that site, said blogger will make an affiliate commission off of this. That affiliate commission can range from 5-20% of the total sale.  Also, if you click on something, do something else for a few hours or days, then head back to the same shopping site and make any purchase, guess what? That blogger makes an affiliate commission thanks to the genius workings of cookies (mmmm cookies).

Back to blogging guys.  

It doesn’t surprise me one bit that many of the top bloggers are bringing in close to or more than 7 figures with this tactic alone. If I take my current page views and the amount of money I’ve made through my affiliate platforms and compare it to their page views, it’s pretty spot on. The more people on your site, the more likley peole will click, shop and come back!

2. Sponsored Posts 

Guess what folks, blogs are the new magazine, the new billboard and the great thing about them is that it’s instant. No waiting for the clothing to hit stores from the magazine, no waiting to get home to search for that thing you saw on a billboard or commercial, it’s right there, ready to click. This means that sponsored posts with a blogger with large page view numbers can negotiate BIG dollars for this revenue source.

A sponsored post is typically ran when a brand approaches a blogger to share their product in a blog post. It could be a blog post, Instagram post, or both! Influencers typically receive a flat rate fee to create the content and share their opinions. The hard part about sponsored posts is making it feel natural and a good fit. As a blogger, I want to only take on projects and work with brands that I truly love and use. It helps to build credibility and trust with your audience which can result in a better return on investment for the brand. You can see an example of a sponsored blog post here and here. And here is an example of a sponsored Instagram post.

3. Event Hosting or Attending

Just like Kim K gets paid for appearances, bloggers do too. With a following comes a demand for you to tell your followers to come to something. This really requires you to have a decent size following and an influence in your community.  Harder to judge your ROI here, but easy to do so if the event is a total dud. 

In addition to sharing the information about an event, some bloggers can be paid to attend the event and create content around it. Whether it be Instagram Stories, Instagram posts or a full blog post. It can create buzz for the business and drive foot traffic and new followers.

4. Other Projects 

From their own clothing lines, capsule collections, collaborations with other brands and so on, the list goes on for the ways you can generate revenue.  We’ve seen many big name bloggers do this like Julia Engal of Gal Meets Glam with her dress line, to Amber Fillerup with her Barefoot Blonde Hair Extensions

There’s also brand immersion or ambassadorship programs. For example, a brand may want to immerse influencers with their brand to learn about it in more detail and share it with their readers. It’s a really effective way to build brand loyalty with the influencer and personally has been my favorite types of projects to work on. Influencers typically get paid for their time and the content that they are usually then contracted to share afterwards.

5. Fill Ads 

Fill ads used to be EVERYTHING in the blogging world but things have definitely changed. These are advertisements on your site and typically live in your sidebar, or an overlay over content. These aren’t sponsors, they’re advertisements.  These are filled based on people coming to the site and usually your past browsing history. The more people who come, the more ads that get shown, the more money the blogger will make.  This is very similar to TV advertising and is another great source of revenue for bloggers. You literally make money doing nothing.

But Let’s Be Honest

You’re probably thinking now though, why don’t all bloggers just work full time doing this? All of the above revenue streams have one common denominator in being successful, page views and people.  A pageview is defined as, and to be quite literal thanks to Google, the instance of an internet user visiting a particular page on a particular website. So you’re currently reading this page, right? If you click to another page, that’s 1 more page view. And so on.

So the more page views you have, the more fill ads come through, the more chances you have of people clicking on affiliate links and buying things and so on. Pageviews mean power in the business of blogging. Yes, there are other factors like having a great voice, interactive audience, style, fantastic content and so on. But these typically go hand in hand with page views. The more people who come to your site, the more pageviews you’ll also have.


So there you have it, the secrets to being a millionaire blogger. Pageviews and affiliate links. You’re welcome.

Leave a Comment

6 Comments

  1. So glad you finally published this post! LOVE how you’re breaking it down for all those non-bloggers out there!

    xoxo
    Cathy, your Poor Little It Girl
    https://poorlittleitgirl.com

    Posted 6.18.14 Reply
  2. Jordanna wrote:

    mind was blown after I read that article! knew those bloggers were making bank, but had no idea that much!!!

    xOx,
    Jordanna
    http://www.brunettesonbroad.com

    Posted 6.18.14 Reply
  3. Lindsay wrote:

    Love the second to the last sentence. Great article.

    pinkandnavystripes.com

    Posted 6.18.14 Reply
  4. Casey wrote:

    This is very helpful, thank you for putting it all out there

    Posted 6.18.14 Reply
  5. Jen wrote:

    This is such a helpful article! My blog is growing and I’ve been approached by sponsors advertisers and had no idea about how everything worked from affiliate links to the ads on the side of your page.

    Thanks for sharing!!
    Jen

    https://www.comfortably-chic.com

    Posted 6.20.14 Reply
  6. Megan // F Yeah wrote:

    When you figure out how to get 20,000 page views / day, then get back to me…ha! In all seriousness, such a great post, especially for bloggers whose family and friends don’t get how it all works. I’m gonna make my mom read this 🙂

    Posted 6.24.14 Reply

Lately on Instagram @mystylevita

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