After the Who What Wear article that recently came out, I think many people were surprised. It came to a shock for many that some of their favorite fashion bloggers are now millionaires and some younger than the reader even is.
When I was a new blogger, I started this whole thing to build a writing portfolio. A writer at heart with a dream to be a journalist, honestly. I quickly learned that I could combine my writing with photographs and still make some sort of living. I had no clue what was out there, but 3 years in and lots of lessons learned, yes you can make quite a bit of money off of a blog, and let me tell you how.
*This is in general what the majority of your big time bloggers are doing. There are definitely some out there doing it differently, but for the basis of this article, this is pretty spot on and answers the question I get so often “wait you make money off of your blog?”, why yes, yes I do. And those big timers, are yes, making millions.
How To Make Money As A Blogger
1. Affiliate Links
The WWD article was all about the revenue that bloggers are bringing in through rewardStyle. rS is one of the most effective ways to monetize your blog. To get down to the basics, let me explain first what an affiliate link is. All the links you see under any outfit post, on a shop page or with LikeToKnow.it are affiliate links. For the most part, these are rS or ShopStyle links which means if you click on them, the blogger will NOT make money. You read that right. However, if you go to the site and end up buying something, anything from that site, said blogger will make an affiliate commission off of this. That affiliate commission can range from 5-20% of the total sale. Also, if you click on something, do something else for a few hours or days, then head back to the same shopping site and make any purchase, guess what? That blogger makes an affiliate commission thanks to the genius workings of cookies (mmmm cookies).
Back to blogging guys.
It doesn’t surprise me one bit that many of the top bloggers are bringing in close to or more than 7 figures with this tactic alone. If I take my current page views and the amount of money I’ve made through my affiliate platforms and compare
2. Sponsored Posts
Guess what folks, blogs are the new magazine, the new billboard and the great thing about them is that it’s instant. No waiting for the clothing to hit stores from the magazine, no waiting to get home to search for that thing you saw on a billboard or commercial, it’s right there, ready to click. This means that sponsored posts with a blogger with large page view numbers can negotiate BIG dollars for this revenue source.
A sponsored post is typically ran when a brand approaches a blogger to share their product in a blog post. It could be a blog post, Instagram post, or both! Influencers typically receive a flat rate fee to create the content and share their opinions. The hard part about sponsored posts is making it feel natural and a good fit. As a blogger, I want to only take on projects and work with brands that I truly love and use. It helps to build credibility and trust with your audience which can result in a better return on investment for the brand. You can see an example of a sponsored blog post here and here. And here is an example of a sponsored Instagram post.
3. Event Hosting or Attending
Just like Kim K gets paid for appearances, bloggers do too. With a following comes a demand for you to tell your followers to come to something. This really requires you to have a decent size following and an influence in your community. Harder to judge your ROI here, but easy to do so if the event is a total dud.
In addition to sharing the information about an event, some bloggers can be paid to attend the event and create content around it. Whether it be Instagram Stories, Instagram posts or a full blog post. It can create buzz for the business and drive foot traffic and new followers.
4. Other Projects
From their own clothing lines, capsule collections, collaborations with other brands and so on, the list goes on for the ways you can generate revenue. We’ve seen many big name bloggers do this like Julia
There’s also brand immersion or ambassadorship programs. For example, a brand may want to immerse influencers with their brand to learn about it in more detail and share it with their readers. It’s a really effective way to build brand loyalty with the influencer and personally has been my favorite types of projects to work on. Influencers typically get paid for their time and the content that they are usually then contracted to share afterwards.
5. Fill Ads
Fill ads used to be EVERYTHING in the blogging world but things have definitely changed. These are advertisements on your site and typically live in your
But Let’s Be Honest
You’re probably thinking now though, why don’t all bloggers just work full time doing this? All of the above revenue streams have one common denominator in being successful, page views and people. A pageview is defined as, and to be quite literal thanks to Google, the instance of an internet user visiting a particular page on a particular website. So you’re currently reading this page, right? If you click to another page, that’s 1 more page view. And so on.
So the more page views you have, the more fill ads come through, the more chances you have of people clicking on affiliate links and buying things and so on.